Welcome!
Hello, I’m Terry.
I’ve been building and launching products since the early 2000s. Much of that time has been spent working with teams on the reality of transformation - not just the strategy, but the execution.
The working group where stakeholders pull in different directions. The pilot that doesn’t deliver what the spreadsheet suggested. The executive review where progress sounds better than it feels.
With technology continuing to accelerate, competitive advantages eroding faster than they once did, and organisations are under constant pressure to adapt - not once, but repeatedly. Some manage to keep changing. Others revert.
I’m interested in the quieter forces behind that difference: incentives, bias, ownership, ambition, fatigue, and what makes change actually hold.
How to actually bring people along. The advice I give product managers. How to build the conditions that help performance last.
This is where I’ll explore those questions - informed by research, tested in practice, discuss where both fall short.
You can expect one short post, early morning, mid-week. Reflections from practice, research that sharpens thinking, practical lessons from running tense sessions, preparing for senior scrutiny, and spotting early signs that performance may drift.